IBM x USTA

IBM and the U.S. Tennis Association partnered with one another to create a branded digital video highlighting the top statistics from the first 50 years of the U.S. Open.

 

Scope
Pre-Production
Design
Creative Editorial/Animation
Sound Design - Mix

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Concept

IBM and the U.S. Tennis Association partnered with one another to highlight the top statistics from the first 50 years of the U.S. Open. With a short timeline of just one week, our team was asked to create an edgy, modern motion graphics piece to display the statistical information to a digital audience.

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Design + Animation

Our job was to tell the story of the U.S. Open’s 50 year history in a way that would be engaging on social media. With the use of brilliant color, unique typography, and the creative use of shapes and patterns, our team designed and animated a short piece that ended up going viral across the internet.